Nicki Minaj’s new fragrance sells out within 11 minutes

BY Preta Peace Namasaba November 30, 2023 8:38 AM EDT

Nicki Minaj’s latest fragrance, Pink Friday 2, has taken the beauty world by storm, achieving a remarkable feat by selling out within minutes of its launch at JCPenney.

The announcement of Pink Friday 2’s availability at JCPenney came directly from the multi-talented artist herself, as she took to Instagram to share the exciting news with her fans. In just under 11 minutes after the post, the fragrance completely sold out, leaving fans both elated and nostalgic about this anticipated release. It’s worth noting that Pink Friday 2 had previously experienced a surge in demand during its pre-sale period, selling out before its official launch.

The unexpected success of the fragrance took even Nicki Minaj by surprise. In a tweet, she candidly shared, “I had no idea. Was informed of nothing. Didn’t get a link to post. Just woke up one day & boom! Saw y’all discussing it.” This spontaneous and organic reaction from the artist underscores the genuine enthusiasm and interest surrounding Pink Friday 2.

Originally slated for release on December 13 and December 26 through Amazon and JCPenney, respectively, Pink Friday 2 hit the market ahead of schedule. The fragrance is not just a product; it’s intricately tied to Minaj’s upcoming album, also titled “Pink Friday 2,” set to be released on her birthday, December 8. This album marks her fifth studio release and serves as a sequel to her 2012 debut studio album, “Pink Friday.”

The bottle housing Pink Friday 2 is a work of art in itself, featuring a bust-shaped design that captures Minaj in vibrant blue and magenta hues, complete with her iconic pink wig. The fragrance boasts a delightful blend of notes, including citrus nectarine and pineapple, complemented by blooming florals, creating a fruity first impression that encapsulates the essence of Nicki Minaj’s vibrant and dynamic personality.

The success of Pink Friday 2 not only reinforces Nicki Minaj’s influence in the beauty industry but also highlights the deep connection she shares with her dedicated fan base. The unexpected and rapid sell-out is a testament to the anticipation and eagerness surrounding Minaj’s creations, making Pink Friday 2 a must-have for fans and fragrance enthusiasts alike.

As the buzz around Pink Friday 2 continues, fans eagerly await the official release of Nicki Minaj’s album, creating a synchronized celebration of music and fragrance that transcends traditional boundaries, much like the artist herself.