Kevin Durant becomes second-highest paid basketball player of all time

BY Ben Ebuka Oji December 27, 2023 9:52 AM EDT
Kevin Durant
Kevin Durant. Credit: Marca

Phoenix Suns forward Kevin Durant is on track to reach a significant financial milestone in the 2023-2024 season by becoming the second-highest basketball player of all time.

At 35 years old, Durant is currently playing his first complete season with the Suns after a trade in February from the Brooklyn Nets. In the 2023-2024 NBA season, he will earn $46.4 million, contributing to his total $396,705,024 career on-court earnings for 17 seasons. Only Los Angeles Lakers’ LeBron James has been paid more in NBA history.

Renowned as one of the greatest basketball players in league history, Durant’s on-court wealth accumulation solidifies his status as one of the highest-paid athletes in the world.

Durant’s projected total career earnings might reach $446.5 million by the end of the 2024-2025 season, with $49,856,021 added in cash. This figure is expected to rise even higher, if he shows up for a 19th-year, to an impressive $499,843,653 in the 2025-2026 season, with the addition of an extra $53,282,608.

Off-Court Earnings

Durant’s financial success extends far beyond the realm of basketball. In addition to his on-court earnings of $46.4 million, he has amassed a staggering $45 million in off-court income, summing his total earnings (on-court and off-court) for the 2023-2024 NBA season to an impressive $91.4 million.

He has secured lucrative endorsement deals with prominent companies such as Coinbase, NBA Top Shot, and Weedmaps and has even inked a lifetime partnership with Nike.

Furthermore, Durant’s entrepreneurial spirit led him to co-found 35V in 2016. Initially focused on venture investing and media production, this company has evolved into a multifaceted sports, media, and entertainment enterprise. In 2019, 35V launched Boardroom, a media network that seamlessly combines sports, entertainment, business, and culture.

Durant has made significant investments in over 80 companies through 35V over the last few years. These investments include Goldenset Collective and ScorePlay. Additionally, 35V holds stakes in various emerging and undervalued sports properties, such as E-sports, the Philadelphia Union of MLS, Gotham FC of NWSL, and a Major League Pickleball franchise.

In September, Boardroom introduced a new division called Boardroom Advisory. This division aims to collaborate with athletes and brands in different areas, including content creation, venture and private equity investing, sports ownership, and business strategy.