From music to real estate, digital assets, and more, Rick Ross has deftly imprinted his name as one of the music moguls owning investments outside the music industry.
William Leonard Roberts II, known popularly by his stage name Rick Ross and more prominently dubbed ‘Boss,’ has enjoyed tremendous success in the music industry. However, in the past few years, the Carol City-bred hip-hop head has shown that he is equally a ‘Boss’ outside the booths and music stage.
With his array of investments in different industries, Rick Ross is surely living the line “I’m the biggest boss that you’ve seen thus far” from his music track – Boss. He has remarkably shown why he is called ‘The Biggest Boss,’ and he is living up to that status, owing to the fact that he has etched his unique abilities as a Midas touch that transforms each of his endeavors into outstanding success.
William Leonard Roberts II has clinched multi-million dollar endorsement deals with multinationals, including Reebok, Belaire Rosé Champagne, Tequilla brand – 1800, and many more.
Follow Blackstars as we delve into the businesses and investments under the complete and partial ownership of Rick Ross – The Biggest Boss.
Maybach Music Group (MMG)
Founded by Rick Ross in 2008 and based in Miami, Maybach Music Group is today one of the leading music record labels in the United States and a creative hub for many prominent acts like Rick Ross, Meek Mill, Wale, Omarion, and Gunplay.
Rick Ross reportedly owns thirty Wingstop restaurants across the United States. Wingstop is a leading restaurant chain that primarily offers made-to-crave boneless chicken wings, flavorful chicken sandwiches, hand-cuts seasoned fries, and more. According to the Miami music mogul, the restaurants bring in up to $7 million annually.
Checkers and Rally’s
The Maybach Music Group Boss owns several Checkers and Rally’s eateries across the United States, including the Checkers restaurant across the street from the Miami Carol City Senior High School, where he schooled and played childhood games. Owning the Checkers restaurant close to his alma mater is a dream fulfillment for him, reminding him of his teen years when he often visited the restaurant to eat with the little money he saved from his car wash side hustle back then.
Luc Belaire Rosé
Rick Ross has a great affinity for the best quality wines, and he often displays the love in his music videos, hence his venture into the wine-making business to launch his iconic edition – Luc Belaire Rosé. The sparkling wine pressed in the southeast of France, in the Provence-Alpes-Cόte d’Azur region, comes in many flavors, including berries, cherry blossom, fruit, Grenache, cinsault, and syrah. Rick Ross is also a major ambassador of Belaire Rosé champagne and Tequila brand – 1800.
Rich by Rick Ross
Over the years, Rick Ross has maintained a charmingly trimmed, lush beard that forms part of his brand and signature. It is not surprising that he has gone further to launch a hair and beard care products brand for men and women known as Rich by Rick Ross. Products under Rich by Rick Ross include moisturizers, pomade, conditioner, shampoo, beard oil, and an assortment of other hair and beard grooming products.
In September 2022, Rick Ross partnered with Hempacco to launch a range of CBD products also known as ‘Hemp Hop Smokables.’ The business stemmed from the past life-threatening experiences Rick Ross had. In a statement released by the music mogul, he said, “I truly believe in the health benefits of hemp-derived products. Having had my own health scares, and through my healing process, I decided I would develop a line of smokables to help others with the benefits of hemp cannabinoids.”
Ewing Athletics Sneaker
In 2017, Rick Ross partnered with Ewing Athletics, a foremost maker of basketball shoes that later expanded its portfolio to include mainstream footwear with the launch of 33 HI sneakers. The partnership saw the launch of a new version of the iconic 33 HI sneakers. The Rick Ross brand of sneakers is designed in collaboration with Rick Ross, blending luxury and inspirations from his street and hip-hop culture, and emblazoned with a golden color of his music label logo – MMG.
Rick Ross also has eyes on the movie industry with the hope of firmly entrenching his presence in the entertainment industry in America. He recently launched Maybach Films, with several motion picture projects in the pipeline that will debut soon in theatres.
Aside from physical assets, Rick Ross also owns digital assets in the form of cryptocurrencies and NFTs.