Michael B. Jordan breaks into the health food market with a sea moss beverage brand

BY Ben Ebuka Oji January 20, 2024 9:43 AM EDT
Michael B. Jordan
Michael B. Jordan. Credit: Mike Coppola

Actor Michael B. Jordan, known for his roles in the Creed and Black Panther franchises, has ventured into the health food industry with his latest endeavor called Moss. The entrepreneurial Jordan, in collaboration with investment firm, Outlier Society Ventures, and health food supplier Dr. SMood, launched Moss, a unique and refreshing sea moss beverage.

Moss offers a range of three distinct flavors in its introductory line: pure, pomegranate, and mango ginger. The brand describes itself as a pure flavor sea moss you can consume in its most authentic state, and it is enhanced with a hint of sweet lime to provide a delicate citrus undertone.

“In today’s world where people are increasingly disconnected, MOSS is turning to the ocean to bring balance back to our lives,” said the brand in a statement. “The ultimate source of refreshment, the ocean’s endless waters are full of raw potential that enlivens both our bodies and minds. By harnessing the potency of sea moss and blending it with organic juices, botanical extracts, and herbs, MOSS offers straight-from-the-sea refreshment in a new, ready-to-drink form.”

Moss promotes itself as a nutritious and delectable option. The initial release comprises pure mango, ginger, and pomegranate flavors. The blend incorporates key elements like sea moss, ashwagandha, and ginseng to invigorate the senses, boost energy, and help us stay focused on the present moment. The brand elaborates on the drinks, stating that flavors such as Pure, Pomegranate, and Mango Ginger make them truly enjoyable.

According to the brand’s statement, Moss aims to spark a wellness movement by utilizing reverse osmosis. Moss firmly believes that the health of individuals and communities is closely intertwined with the well-being of our planet.

Moss ensures that its ingredients are completely natural and beneficial for health. For instance, the flavor consists of organic pomegranate juice concentrate, organic black currant essence, organic hibiscus extract, organic orange extract, and organic monk fruit.

Jordan’s new brand is fully committed to sustainability and implements plastic-free packaging verified by Oceanic Global’s Blue Standard. Moreover, the brand has generously donated over $25,000 to various organizations working to safeguard the Earth’s oceans and the communities that depend on them. In today’s society, where people are increasingly disconnected,

Moss is actively turning towards the ocean to make it more accessible to everyone and promote overall wellness. By doing so, Moss aims to restore balance to our lives. Among the organizations that have received support from Moss are Intersxtn Surf, Pacific Town Club, Tea Party for Black Girls, and Oceanic Global.

Moss is available on the company’s website and selected online stores, including Amazon. It’s also available nationwide at leading in-person health food retailers, including Sprouts, Erewhon, Bristol Farms, Lassen’s, Fresh Thyme, Central Market, 1Hotels, Dr. Smood, and Community Goods.